AYA — a story woven into rugs

AYA is more than a brand.
It is the living story of women from the Moroccan mountains who continue the ancient art of weaving.
From mother to daughter, they pass down not only their techniques but also their love for beauty, culture, and home.

We work with craftswomen who weave with both hands and heart.

Their patterns are born from daily life, nature, and the rhythm of the seasons.

Their colors come from natural dyes.

Their material — 100% wool.

Every AYA rug is unique. It is not just an object of design — it is a story:

  • a story of generations,
  • a story of culture
  • a story of women’s strength and creativity.

We believe that by supporting these women, we help preserve ancient traditions and shape a future where handmade artistry is valued and cherished.

AYA means “mother” — a symbol of warmth, home, and life.

And we want every rug to carry that warmth into your space.

From Hands to Heritage